ACRYLICS: Hidden Sculptural Art opened at A.I.R. Gallery, an immersive exhibition positioning nail sculpture as fine art.
We build niche DTC SaaS
Vision Creative Group is a New York technology company producing SaaS web applications. Our community-driven products serve niche markets across lifestyle and cultural sectors, turning complex systems into streamlined tools for artists and growing businesses.
ACRYLICS timeline3Brands under
one mission
one mission
10UN Sustainable
Development Goals
Development Goals
15Years of marketing
strategy leadership
strategy leadership
Vision Creative GroupThe company
Vision Creative Group is a technology company producing SaaS. Our community-driven products drive experience and search media in niche sectors, turning complex systems into streamlined tools for artists and growing businesses.
- Mission — Systems for Growth
- Vision — Equity by Design
- Impact — Greater Good Goals aligned to 10 UN SDGs
ACRYLICSThe platform
ACRYLICS is a unified tool for nail search, marketplace, and business management: a marketplace for nail services and products, with platform features that power search, expression, and growth for nail enthusiasts and service providers.
- Search & booking — find artists, styles, and services
- Marketplace — shop nail services and products
- Business management — tools for pros and salons
- Community & Trends™ — culture, tutorials, and insights
Nail Networks™Social impact
Nail Networks™ is VCG’s fiscally sponsored social impact arm. It powers nail vocational training, education, careers, arts, and cultural advancement for rising talent, nail artists, and small business owners in the nail and beauty industry.
- Funded by — sponsors, donors, and strategic partnerships
- Serves — rising talent, nail artists, small businesses
- Delivers — training, exhibitions, events, and publishing
Greater
Good Goals
Corporate social responsibility is built into how we work. Our Greater Good Goals (GGGs) align to ten of the United Nations Sustainable Development Goals and serve as the impact scorecard for every product, program, and partnership. Select a goal to see how we contribute.
01
No Poverty
Opening income pathways for nail artists, creatives, and small business owners through accessible tools, paid opportunities, and marketplace access.
UN Sustainable Development Goal
SDG icons courtesy of the United Nations. The content of this page has not been approved by the United Nations and does not reflect the views of the United Nations or its officials or Member States.
Our Partners
Brands, galleries, publishers, and cultural institutions we have collaborated with.
MilkBeauty
Opportunities powered through Nail Networks™
An art history book positioning nail sculpture as fine art, featuring Nail Tales told by the artists we interviewed.
Hidden Sculptural ArtACRYLICS the Book
Beyond the Brush with Shopify New York connects nail artists and salon owners with commerce tools.
With Shopify New YorkBeyond the Brush
7 Days of Revamp at Industry City: a week-long workshop series helping nail and beauty entrepreneurs refresh their brands, business strategies, and creativity.
7 Days of RevampRevamp Week
A public-benefit WebAR nail storefront at Industry City with recurring creator and small business programming, featuring 32 nail artists.
WonderlandSurreal Nail Tales
Our
Lead
Isis Darks, M.S.
Founder
Isis brings 15 years of marketing strategy across premium financial services, travel and airport retail, omni-channel retail, and B2B SaaS, leading integrated campaigns, product launches, partnerships, and experiential programs.
She holds an M.S. in Journalism from Syracuse University’s Newhouse School and a BBA in Marketing and International Business from the University of Toledo.
VCG is built with a network of contributors: designers, engineers, strategists, and creatives across product, marketing, media, and operations.
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Social
Impact
All of our community and social impact programming lives with Nail Networks™. Through sponsor and donor fundraising and strategic partnerships, we create opportunities for the next generation of nail artists and the small businesses that carry the culture forward.