Technology
Community-based SaaS platforms
We build niche
DTC SaaS
Experience
Exhibitions, events, and community activations for SMB and creator engagement
Media
Content, campaigns, and consumer insights
Our
Firm
Firm
Systems for growth.
We are a technology firm building SaaS products that serve artists and small business owners in niche sectors.
PRODUCT UPDATES
ACRYLICS goes Beta v2.
A unified tool for nail search, marketplace, and business management.
Booking & search
Find artists by technique.
Marketplace
One cart, endless product discovery
Business suite
Client & business management software
Trends™
Signals turned into insight.
ACRYLICS Impact
View the timeline
Inaugural culture activation and Small Business Advancement Summit
ACRYLICS: Hidden Sculptural Art opens at A.I.R. Gallery, an immersive exhibition and art history book release positioning nail sculpture as fine art. Beyond the Brush with Shopify New York connects nail artists and salon owners with commerce tools.
ACRYLICS, a vehicle for Nail Artist Visibility
ACRYLICS serves as a launchpad for nail artists to gain opportunity and visibility for their professional profiles. Media feature placements highlighting ACRYLICS' featured artists include Highsnobiety, Hypebae, Hyperallergic, CNN Style, Essence, Scratch Magazine, and Complex.
Kawaii World
A five-part kawaii-inspired workshop series (Moodboard Madness, CultureShift, Kawaiiverse, Gyaru Revolution, and Design Details) featuring artists Nellys Gellys, Chelsey Cherry, and Mia Jenae. Creative and vocational entry programming for artists and small business owners in the nail and beauty industry, paired with technical testing of platform features. Kawaii World marked the release of ACRYLICS Beta v2.
7 Days of Revamp at Industry City
A week-long workshop series at our Wonderland space helping nail and beauty enthusiasts, entrepreneurs, and industry leaders refresh their brands, business strategies, and creativity. Six sessions featured six artists and small business owners: Lola Shonaike (Soffun), Blokhina (Brooklyn DJ Studio), Denae Patterson (Untamed Media), Katy Lueck (Frisky Mariska), Paige Hogan (Sales Job Studio), and Claudie De Pace Botardo (Tagliente Studio). Sessions doubled as technical testing for ACRYLICS platform features.
Wonderland: Surreal Nail Tales at Industry City
A public-benefit WebAR nail storefront with recurring creator and SMB programming, featuring 32 nail artists (also small business owners).
NYCxDESIGN Festival and Open Studios
An AR storefront and campus-wide scavenger hunt validate Web3 feature integrations for ACRYLICS.
Beta v2 Build
The ACRYLICS SaaS goes into Beta 2 development.
Beta v2
ACRYLICS opens Beta v2 to nail lovers, artists, and salons.