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Wonderland: Surreal Nail Tales at Industry City

A public-benefit WebAR nail storefront with recurring creator and SMB programming, featuring 32 nail artists.

Hand-painted nail art in ornate gold frames from the Wonderland exhibition

Wonderland: Surreal Nail Tales opened at Industry City as a public-benefit WebAR nail storefront.

The space hosted recurring creator and small business programming and featured 32 nail artists — each of them also a small business owner.

Wonderland brought together exhibition, commerce, and community in one place, giving visitors a new way to experience nail art and giving artists a storefront for their work.